Dodge: Last call for the combustion engine 🎥
MAL ANDERS The first episode of a new project of the American iconic brand Dodge is now online. The video shows on a journey, the values of the brand as well as a special kind of future communications.
The first episode of the video project In//Out is set in Italy. Drag race driver and ambassador Ida Zetterström travels with enthusiast and collector Andrea Levy in a Dodge Challenger SRT Hellcat Jailbreak from Turin to MiMo 2023, the open-air motor spectacle at the Monza Formula 1 circuit.
The second part of the episode takes place in the atmospheric setting of MiMo, where the typical Italian passion for cars can be felt.
Here Levy himself takes a test drive with the Dodge Challenger SRT Hellcat on the Monza race track. During the episode, the first in/out challenge takes place, in which the characters list the most important features of the vehicle.
Unlimited possibilities
The star of the first episode is a Dodge Challenger SRT Hellcat Jailbreak in Go Mango tones. Dodge has decided to add the Jailbreak package to the 717-horsepower Challenger (gallery at right) and Charger SRT Hellcat (gallery at left) to give enthusiasts unlimited options for customizing their muscle car. The vehicles weigh 1957 kilograms each and they are powered by a supercharged 6.2-liter V8. There are 14 body colors available and Alcantara Laguna seats come standard.
Brand communication
The video project is the manifesto of Dodge Europe's new communication - aimed at putting the values and tradition of the iconic brand in a European context. The content focuses on the passion of uniqueness that unites Dodge enthusiasts and owners of vehicles of the brand, and underlines the affiliation with the Brotherhood of Muscle community.
Last Call editions for Europe
Over the course of the four episodes, viewers are taken to meaningful places by Ida Zetterström. She travels around Europe in Dodge vehicles and meets well-known enthusiasts of the brand to find out if they are ready to participate in The Last Call homage in their own way. This should make it less difficult for fans to say goodbye to the internal combustion engine. Five of the Last Call editions are officially coming to Europe.
