Touratech: Flagship Store in Switzerland
FIRST STEP TO ADVENTURE Those who like to travel by motorcycle can stock up on accessories in a new store in Ebikon near Lucerne. Touratech has completely reorganized its distribution. Ebikon is home to Touratech's new flagship store for Switzerland. On 500 modern styled square meters with workshop and warehouse is available at [...]
Ebikon is home to Touratech's new flagship store for Switzerland. The entire portfolio of the adventure specialist can be seen on 500 modernly styled square meters with a workshop and warehouse at Luzernerstrasse 38. In addition to clothing, including helmets and gloves, there are products from various motorcycle brands that have made the German company from Niedereschach famous, and much more to make motorcycle touring more enjoyable. In addition, the company offers events and international adventure trips. For this purpose, Touratech is offering a complete bike for the first time.
First adventure bike completely from Touratech
The Touratech Word Travel Edition based on the BMW 1200 GS incorporates the best accessories from the long-distance travel specialist, from the expedition-ready chassis developed in-house to a complete luggage system and various ergonomic optimizations such as the seat and windshield. The design in the company colors emphasizes the off-road genes of the adventure bike. In the future, complete conversions and rental motorcycles will also be offered at Lake Lucerne. All sales activities for Switzerland are bundled at the new location.
At the turn of the year, the Happich Group took over Touratech, a company belonging to Pelzer Swiss Holding AG. CEO Alberto Reinhart brings 30 years of experience in the automotive industry with him and wants to continue setting quality standards in the future when it comes to accessories for small and large motorcycle travel adventures.
