Toyota: A new logo for the new Yaris
MARKED APPEARANCE A new, memorable, brand design with a modified logo and revised proprietary typography debuts for Toyota in Europe to coincide with the launch of the new Yaris. The striking adaptation signals a new era for Toyota from an automaker to a mobility company. The new look can be seen at all physical and digital touchpoints,. Vote [...]
The striking adaptation signals a new era for Toyota from an automaker to a mobility company. The new look can be seen across all physical and digital touchpoints,.
Tuning to digital application
The logo is a simple, two-dimensional emblem, without the Toyota name. The design communicates simplicity, transparency and modernity and is adapted to the digital application, but works equally well in the physical world.
The logo will be found at all communication touchpoints; however, the previous emblem will remain on the vehicles....
Better connection with customers
The new visual identity also includes a new special typography, Toyota Type, for online and offline use. It signals open and committed customer relationships. It is also more readable digitally - after all, Toyota is driving online retail business in Europe.
Didier Gambart, Vice President, Sales, Marketing & Customer Experience: "In developing the visual brand design, the world of tomorrow was decisive. The goal is to enable an even better connection to customers with the fast-growing offerings of electrified vehicles, mobility services and online retailing step."
