Camping: find a pitch at pincamp.ch
ADVICE The mobility clubs ADAC, ANWB and TCS are investing in the joint booking platform Pincamp and are thus joining forces to expand their digital camping services. This will enable campers to plan better.
The German ADAC, the Dutch ANWB and the Touring Club Switzerland are merging their digital camping activities into a joint company. The new booking platform Pincamp will reach 27 million members in future. To this end, the ANWB and TCS are acquiring a stake in ADAC Camping GmbH, which will be renamed Pincamp GmbH from January 2024.
ADAC remains the majority shareholder with 52.5 percent of the shares, ANWB holds 42 percent and TCS 5.5 percent. The shareholders are investing 6.6 million euros to ensure the merger and further growth in other European markets. Pincamp country versions in English, French and Italian are to follow shortly.
Reduction in administrative costs
Merging the digital camping activities of the mobility clubs creates numerous benefits for campers and the camping industry. German, Dutch and Swiss campers spend more than 130 million nights on campsites every year. By creating a joint portal on the domains anwbcamping.nl, pincamp,de and pincamp.ch, the new Pincamp GmbH offers the camping industry around 30 percent of the overall market demand from a single source. This simplification makes processes easier and reduces administrative costs for campsites.
Over 3000 seats bookable online
Managing Director Uwe Frers: "More and more people want to spend the night on campsites. The biggest problem for campers is that they don't know where to find a free pitch. With Pincamp, we solve this problem by displaying the prices and availability of more than 3000 campsites that can be booked online. And we generate sales for pitches that are still available and would otherwise not have been found."
