Toyota: Millions pursue IamHybrid 🎥
EASY TO LOOK AT With its "#IamHybrid" marketing campaign, Toyota is drawing attention to its environmentally friendly hybrid vehicles. The stories are deliberately kept less promotional, according to Toyota. More than eight million people have already watched the videos worldwide. More than 20 brands and influencers from fashion, food and design share their experiences on social media. Videos under hastag [...]
Already more than eight million people have seen the videos worldwide.
More than 20 brands and influencers from fashion, food and design share their experiences on social media.
Videos under hastag #IamHybrid
In short video clips published on the manufacturer's website, under the hashtag #IamHybrid and on the brand's YouTube channel, the influencers talk about their measures.
For example, old fishing nets are turned into extraordinary swimwear, and plastic waste into a new radio. Sustainable hotels and fairly produced sweatshirts and skin care products are further examples.
Fair made sweatshirts
Influencer Mojo, for example, has developed sweatshirts fairly produced in Portugal for the Toyota collection with two motifs and two colors. Anyone who buys one not only supports sustainable production, but also gets a second sweater as a gift.
