The Riders: Digital playground for bikers 🎥
WHERE YOU MEET Motorcycle fans know the feeling of freedom when you sit on your bike and feel the airstream. Forgetting everyday life for a moment. A feeling that every motorcyclist appreciates. Ambassadors and experts of the motorcycle platform create the most diverse content from everyday events. And it is precisely this feeling that makes the new platform The Riders [...]
Ambassadors and experts from the motorcycle platform create a wide variety of content from everyday events.
And it is precisely this feeling that the new platform The Riders makes digitally accessible to all motorcycle fans. With visually high-quality, personal and community-oriented reports, knowledge, emotions and stories are conveyed. Launched by the former founding team of Girls on Bikes.
Communication channels, social media and stores
Digital is the bingo word of recent months - and rightly so. Because in times when we spend more time at home than ever before, digital communication channels, social media platforms and online stores are becoming indispensable. Also a bingo word in 2020 was motorcycling.
Never before have so many new motorcycles been redeemed as during the past season. While there is talk of digital showrooms and virtual reality in quite a few industries, however, the focus in motorcycling is so much on the offline experience that the online world is practically forgotten in the process - until now.
Content in the form of videos, texts and podcasts
From recommendations on safe motorcycle clothing suitable for everyday use to tips on budgeting for racetrack training and reports on everything you need to know about the motorcycle test: The Riders delivers a wide variety of content. The content is conveyed in the form of videos, texts, images and podcasts - and by people who are at home here themselves.
Meetings and rideouts at selected hotspots
Even though The Riders positions itself as a digital platform primarily online, the motorcycle world does not function entirely without offline experiences. However, the goal of The Riders is not classic community rideouts in large groups.
Rather, the hotspot concept creates a background noise through which The Riders and the associated community feeling are to be permanently present. At selected locations of The Riders partners, which will be found on the platform at theriders.ch/hotspots in the future, you can arrange to meet and benefit from promotions and advantageous conditions on site on selected days.
