Seat: How to make the Leon e-Hybrid a hit 🎥
CAR AND MUSIC Partners that go together: Seat has produced a new advertising clip in which Germany's most popular hip-hop band Die Fantastischen Vier present themselves as acoustic analysts for the Leon e-Hybrid. Noises and sounds emitted by a Seat Leon e-Hybrid are the basis for the commercial clip. In the self-created YouTube spot, Smudo, And.Y, Michi Beck check [...]
Noises and sounds emitted by a Seat Leon e-Hybrid are the basis for the commercial clip.
In the self-created YouTube spot, Smudo, And.Y, Michi Beck and Thomas D, dressed in white coats and equipped with all kinds of audio equipment, check out the sounds and noises emitted by a Seat Leon e-Hybrid in a futuristic sound lab.
Sound design of the Spaniard in surreal scenery
Before they started making music, the band checked out the Spaniard's sound design in a surreal setting and put it through its paces. DJ Thomilla recorded the sounds and then mixed them into a remix of the 2014 hit "Und los". This remix also forms the musical basis of the 30- and 60-second commercials for the new Seat Leon e-Hybrid.
Music festivals and successful talent shows
Under the hashtag #SEATsounds, the Spanish brand presents the world's most popular music festivals, such as the Lollapalooza Festival, as well as the most successful TV music talent shows, such as "The Voice of Germany" and "Sing meinen Song - Das Tauschkonzert".
Since 2020, the #SEATsounds LIVE series has been providing artists with a digital stage and streaming live concerts by hot artists.
