Lexus: NX 300h made by soul singer Seven
COMPETITION The Swiss soul singer Seven designed a Lexus NX 300h and raffled it off together with Lexus for three months of hybrid driving fun. Background of the campaign: For every kilometer the winner will drive in the next three months, the cash register will ring at the charity Smiling Gecko. The winner could now take delivery of the Lexus NX 300h 4Colores. Best [...]
The background to the campaign: for every kilometer the winner drives over the next three months, the cash register rings at the Smiling Gecko aid organization. The winner was now able to take delivery of the Lexus NX 300h 4Colores.
Best justification got the award
In the contest communicated via social media, the winner had the best rationale for why he, of all people, should drive the NX 300h: "I'm a big fan of Lexus and my wife is of Seven, so the special NX is the optimal combination." The design is inspired by the cover of Seven's 4Colores album. The soul singer himself was present during the foiling of the Lexus NX and signed his autograph on the vehicle at the end.
20 centimes per kilometer go into the coffers
Seven and Lexus Switzerland will now donate 20 centimes per kilometer driven by the winner over the next three months to the aid organization Smiling Gecko, which supports clinics and homes in the Asian region. In Cambodia in particular, Smiling Gecko is concerned with helping needy children and families to lead self-determined lives.
smilinggecko.ch
sevenmusic.ch
lexus.ch
