DJ BoBo and Subaru extend partnership
SUBARU The manufacturer and DJ BoBo have a long-standing partnership, even friendship. DJ BoBo not only counts on the comfort and safety of the 4×4 pioneer in his private life. Subaru is also tour partner of his concert tours. After the joint tours: "Pirates Of Dance"", "Vampires Alive", "Fantasy", "Dancing Las Vegas", "Circus" and "Mystorial", the world star is preparing for the [...]
After the joint tours: "Pirates Of Dance"", "Vampires Alive", "Fantasy", "Dancing Las Vegas", "Circus" and "Mystorial", the world star is preparing for the next tour. However, the current theme is still a big secret.
Similar values
Subaru Switzerland will also be present at the new spectacle and, as has been the case since 2004, will ensure logistically that DJ BoBo arrives safely and on time to his performances at all times. DJ BoBo is a convinced Subaru driver and appreciates the 4 x 4 drive and the high safety standards of the brand. "I am proud to be an ambassador for the Subaru brand for more than ten years. Subaru and DJ BoBo, it just fits because both brands stand for similar values" said DJ BoBo.
Longstanding partnership
„In 2004, we were looking for an ambassador with an authentic connection to Switzerland, who could reach a broad target audience and rejuvenate the brand. DJ BoBo was and still is the ideal protagonist for this," says Werner Bärtschi. Director of Marketing Communications at Subaru Switzerland. And further: " Subaru brings the most modern car technology, DJ BoBo hip entertainment in combination with always new Innnovationen, which concerns stage technology and show conversion. Despite global success, DJ BoBo has remained an approachable guy, just like the Subaru brand is not aloof. The chemistry is right."
