Volkswagen: Beetle Caravan and Folk Festival

HE RUNS AND RUNS On April 29, 1948, Amag signed the import contract "for the Volkswagen. At the beginning of May 1948, the first 25 VW Beetles rolled from Wolfsburg via Lörrach to Switzerland. 70 years later, Swiss owners of 25 pretzel Beetles recreated the historic moment. The caravan is the prelude to the anniversary celebrations. It started on [...]

Editorial - May 11, 2018

After a photo shoot, the Beetle caravan rolled toward Lucerne at a leisurely pace of 40 km/h on average. There was always applause at the stops in between.

After a photo shoot, the Beetle caravan rolled toward Lucerne at a leisurely pace of 40 km/h on average. There was always applause at the stops in between.

When driving the Volkswagen Beetles were allowed only vehicles with a pretzel window. The typical feature of the model. The Beetle was the best-selling car in Switzerland for a long time.

The conclusion of the rally was a meeting in front of the Museum of Transport in Lucerne. All 25 vehicles reached their destination without damage and the owners were proud of the performance of their Pretzel Beetles.

This opportunity will not come again so quickly. Interested parties examine every detail of the well-preserved pretzel beetles. Questions could quickly answer their owners.

The ride went via Rheinfelden to the Salhöhe, to Gretzenbach via Reitnau to Oberkirch and via Neuenkirch to Lucerne. All ascents were easily mastered with the 24 hp.

Brand Director Volkswagen Switzerland, Peter Schmid "What would Volkswagen be without the Beetle." On the right, a customs officer in a typical uniform from back then. Memories came flooding back here.

70 years later, Swiss owners of 25 pretzel bugs recreated the historic moment. The caravan is a prelude to the anniversary celebrations. The Beetle Caravan kicked off on May 5 - a revival of the first border crossing in 1948.

Success through robust quality and service
The Volkswagen's triumphant success in Switzerland was based on robust, simple and repair-friendly technology, quality, services and a dense network of representatives. For many years, the VW Beetle was by far the most driven car type in Switzerland. The combination of quality, price and service was the decisive factor. Thanks to increasing gross national product and the VW Beetle, more and more Swiss motorists were able to become car owners.

Big party in August in Interlaken
The highlight of the anniversary year will take place in Interlaken. On the weekend of August 25 and 26, 2018, a VW Volksfest will be held on the grounds of the airfield. A meeting with vehicles from the last 70 years, cab rides with the TCR touring car version of the Golf GTI, Lunapark, an off-road course, but also a look into the e-mobility future of the brand awaits visitors. The big party is open to the public. Everyone is invited - customers, fans and friends of the Volkswagen brand. For more information, visit the website.

celebrate with.ch

(Visited 375 times, 1 visits today)

Volkswagen: Beetle Caravan and Folk Festival

More articles on the topic

Car construction: successful year 2023

Training: A heart for classic cars

KW: New suspension for the Mercedes classic