Super Bowl: Toyota and Polestar show clips 🎥

Toyota's "Brothers" clip tells the story of brothers Brian and Robin McKeever.

Toyota's clip tells the story of brothers Brian and Robin McKeever. "Brothers" shows how Brian McKeever, Global Team Toyota athlete and Canada's most decorated winter Paralympian, made it to athletic excellence with determination and the support of his brother.

Participation in Olympic Games
The commercial begins in the pair's childhood, where they developed a passion for cross-country skiing. At the age of 19, Brian was diagnosed with Stargardt's disease, a condition that caused him to lose central vision.

Nevertheless, Brian and his brother Robin continued to train together; Robin earned a spot in the Winter Olympics and both brothers competed together in the Paralympic Winter Games.

The spot focuses on Polestar's corporate ethos of "No Compromise."

Presentation of the all-electric Polestar 2
Polestar is airing its first Super Bowl commercial during the game. The 30-second clip will air in the first quarter and was previously announced by the company in a 15-second teaser.

This is the first time Polestar has advertised during an internationally acclaimed and recognized sporting event.

The spot focuses on Polestar's corporate ethos - "No Compromise"- and the presentation of the all-electric Polestar 2. As with its products, Polestar eschews traditional advertising language and throws out typical platitudes found at sporting events of this magnitude.

ProSieben will broadcast the match live on free TV in the night from February 14 to 15, 2022. Kickoff is at 0.30 a.m. CET.

Before it kicks off, the station will offer detailed pre-match coverage, starting at 11.05 p.m. on Monday evening. Parallel to this, a livestream is also offered on ran.de, access is also free of charge.

toyota.ch
polestar.com
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