Lexus: Grand appearance of the LBX 🎥
WHERE YOU MEET At the Venice Film Festival, not only stars and starlets are in the spotlight, but also a car. The new Lexus LBX is the official vehicle of the "Biennale di Venezia".
It is the manufacturer's smallest model to date and will be offered in the Swiss from January 2024. Other Lexus electrified models will also transport filmmakers, actors and celebrities during the festival from August 30 to September 9, 2023.
The following actors are expected on the red carpet
- Zendaya ("Spider Man: No Way Home")
- Mike Faist ("West Side Story")
- Josh O'Connor ("The Crown")
- Caroline Murino ("Casino Royale")
Naomi Lareine is Ambassador
But that's not all: since August 1, Naomi Lareine (gallery center) has been part of the Lexus Switzerland team as an ambassador specifically for the launch of the LBX. Naomi Lareine is an ambitious, innovative, young artist. Her music inspires not only in Switzerland, but also internationally. Among other things, she was stormily celebrated by the audience at the Open Air Frauenfeld, the largest hip-hop festival in the world.
younger audience is target group
As an entry into Lexus' SUV portfolio, the LBX is intended to appeal primarily to a younger audience, but also to those who have never considered buying a Lexus before. It is intended to be an attractive proposition for those interested in switching to a smaller vehicle or driving a second car that meets their lifestyle demands.
