Fiat: The brand of colors 🎥
ADVERTISEMENT The Italian Art Directors Club honors a Fiat commercial and documentary with six awards. Gray is to be discontinued as a body color at the automaker.
Two Fiat commercials have won prestigious industry awards in Italy. The Art Directors Club awarded six prizes to the spots, which were conceived in collaboration with the Leo Burnett agency and realized by Twister Film. The video No Grey addresses Fiat's decision to no longer offer gray as a body color.
The main character is Olivier François, Fiat CEO and Global CMO Stellantis. In the spot, he is immersed in a huge pot of orange paint by a crane on board a gray-painted Fiat 600e. The claim reads: "Italy. The land of colors. Fiat. The brand of colors." The spot has been viewed more than ten million times on YouTube.
More pandas than inhabitants
The Art Directors Club presented a gold award in the Corporate PR Communication category, a silver award in the Film category, and a bronze award in the Social/Digital PR category. Also honored was the approximately 30-minute documentary Pandelleria. The setting is the small Mediterranean island of Pantelleria, where it is felt there are more Fiat Panda cars than inhabitants.
The focus is on Fiat Panda of the early model years still used today in tough everyday life and their owners. The film is also a tribute to the employees of the Fiat plant in Pomigliano d'Arco, who have been building the Fiat Panda for more than 40 years. The documentary received medals from the Art Directors Club in Gold in the Creative Effectiveness Media category, in Silver in the Brand Entertainment category and in Bronze in the Film category.
