Cupra: To the car something against the thirst 🎥
LIMONADE Surprise at the Cupra representative. Cupra Switzerland, together with the beverage manufacturer Komeo from Malters, has created a lemonade that refreshes with passion fruit in combination with herbs and spices.
Cupra Impulse lemonade is served at the brand's dealers in Switzerland and can also be enjoyed at the Padel Center Padelta in Rothenburg.
Nicolas Hobi, Head of Marketing Cupra Switzerland: "As a gamechanger brand, we want to offer our customers new experiences that are not just about cars. In doing so, we came across Komeo, who inspired us with their philosophy. The final product was tasted by our management and they loved it."
But what does it take to create a drink for a brand like Cupra?
A few attempts, a lot of time and energy
Glen Lecardonnel, Maître du Goût at Komeo GmbH: "At the beginning, it took a few attempts and a lot of time and energy for me to immerse myself in the world of Cupra, to get to know the people behind it. Combining a beverage with a car brand is a gamechanger. I am a trained chef and have worked in several restaurants. For the past eight years, I've now been working as an independent sturgeon chef. For me, it's not just about cooking, but also about an experience of flavors."
