Auto Basel: Angèle Koenig wins natural gas Skoda
The faces of exhibitors and organizers at this year's Auto Basel are beaming and Angèle Koenig from Basel can hardly believe her luck. The reason: she is the new owner of the Skoda Octavia Combi TSI G-TEC, which was up for grabs in a competition at the Erdgas stand. As the main sponsor, Erdgas can look back on a successful trade fair. The [...]
As the main sponsor, Erdgas can look back on a successful trade fair. The stand was better attended than ever. Linde Meneghin, Marketing Project Manager: "The emotional approach to visitors with a competition, games, a friendly welcome and benefit-oriented advice created a very relaxed and cheerful atmosphere." While the trade fair counted five percent more visitors, Gasverbund Mitteland AG was able to increase the completion rate of the competition coupons by almost 45 percent. Over 5,000 visitors took part in the natural gas competition, which is almost one in five visitors or 18.5% - an absolute record. Angèle Koenig: "We are still thinking about who will drive the car in the family. The car has come at just the right time, because we wanted to look around for a new car at the trade fair."
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Photo: GVM
