ACS: Routinier - Driving with vision
A breath of fresh air for the ACS program "Routinier - Fahren mit Weitblick". The campaign is now aimed at drivers between the ages of 40 and 60. The campaign from the Automobile Club of Switzerland started in 2015, targeting 55- to 65-year-old motorists. For the next three years, the ACS is focusing on people between the ages of 40 and 60.
The campaign from the Automobile Club of Switzerland started in 2015, targeting 55- to 65-year-old motorists. For the next three years, the ACS is focusing on people between the ages of 40 and 60. At this age, vision and hearing change. In addition, information processing slows down and with it the ability to react. Important factors when driving.
Age also has advantages when driving
Routiniers of the 40 plus generation have a high level of driving competence that makes up for many weaknesses. Flexible coping strategies are a good prerequisite for reducing or avoiding problems when driving.
Causes of risks and dangers in old age
The campaign communicates to experienced drivers on the road the causes of risks and dangers between the ages of 40 and 60, the positive influences of experience, knowledge and skill on safety, the courses of action that promote anticipatory and safe driving, and the long-term benefits of active training.
On tour in Switzerland with information stand
The central pillar of the campaign is a comprehensive website with information on driving skills, driving practice and theory knowledge. The website is enriched with a theory exercise program, quizzes and direct access to a brain jogging platform. At the same time, "Routinier - Fahren mit Weitblick" is on the road with its own exhibition stand throughout Switzerland. Dates and locations informed can be found on the Internet.
