New "Miracle Tree" fragrances particularly popular with women
WUNDER-BAUM The two new products in the "Wunder-Baum" air freshener range launched in 2016, "Daisy Chain" and "Midnight Chic", are particularly popular with female consumers. The company is recording record sales with the feminine fragrances. "Daisy Chain" was launched in May 2016 and, according to the manufacturer, has already exceeded all sales figures of the last ten [...]
The company is recording record sales with its feminine fragrances. "Daisy Chain" was launched in May 2016 and, according to the manufacturer, has already surpassed all sales figures of the last ten 10 years. "Midnight Chic" was launched a few months later and is already on the same trajectory.
Feminine notes in demand
Sarah Shaw, Product Manager at Little Trees: "Both products have had an excellent sales start, highlighting the lack of high quality feminine fragrances in air freshener ranges. Our key retailers tell us that they expect these two tree products to be as enthusiastically and successfully received by female customers as the cologne products Black Ice and Arctic White were by male consumers."
New fragrances and optics
According to the supplier, the scent of Daisy Chain is reminiscent of freshly picked daisies. As a contrast, Midnight Chic has an intense perfume and an elegant design, tailored to the tastes of cultivated demands. The tree-shaped air freshener was developed more than 60 years ago in the USA after a milk truck driver from upstate New York complained to chemist Julius Sämann about the smell of spilt milk. Sämann then began researching fragrances on special materials and was soon able to bring the first air freshener for cars onto the market.
Distribution in Switzerland: http://www.tegro.ch
