Bridgestone: Partner of the Audi FIS Ski World Cup

Partners who fit together. Bridgestone has extended its contract with the Audi FIS Ski World Cup for the coming winter seasons. The tire and rubber company will support a total of 17 World Cup races in seven European countries in the 2016/2017 season. Thousands of sports fans on site as well as millions of viewers watching on TV will see Bridgestone on the starting gates, goal flags, jerseys and [...]

Objective: The sponsorship of the Audi FIS Ski World Cup is part of a European campaign to make drivers aware of the importance of winter tires.

Thousands of sports fans on site as well as millions of viewers watching on TV can see Bridgestone on the starting gates, gate flags, jerseys and banners along the piste and at the finish line. The inaugural race took place in Sölden on October 22 and 23, 2016. The results of the sponsorship activities in recent years have exceeded the company's expectations. The commitment has had a significant impact in terms of contacts, media value and brand visibility.

www.bridgestone.ch
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www.fis-ski.com
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