Porsche: Reaching the desired destination faster with AI
HELP IN REAL TIME Intelligent support. Porsche is equipping its Car Configurator with a new advisory function based on artificial intelligence. Customers in Switzerland can already use the service. The so-called "Recommendation Engine" provides suggestions for individual vehicle options during the configuration process. To do this, the AI determines the appropriate options from billions of [...]
The so-called "Recommendation Engine" provides suggestions for individual vehicle options during configuration. The AI determines the right options from billions of possible combinations in real time and in fractions of a second, tailored to the individual customer.
Accuracy of more than 90 percent
The system thus uses machine learning models and algorithms to find specific patterns in the data and predict options with the highest value for each customer based on their own decisions.
According to Porsche, the accuracy that a suggested feature matches a customer's interest is more than 90 percent.
