Porsche: Wanted energetic dreamers 🎥
FUTURE Sports car manufacturer Porsche wants to remain a popular employer for people with ambitious dreams. The employer branding campaign "Dream Job Porsche" is designed to ensure this.
The campaign focuses on employees from different areas of the company. They provide insights into the dreams that drive them. The image motifs and video spots are implemented in the style of collages and are aimed at ambitious junior staff and competent professionals.
Focus on employees
Porsche has been making dreams come true for 75 years. "Driven by dreams" applies not only to sports car customers, but also to employees. These are now the focus of a campaign with which Porsche is sharpening its image as an employer.
Andreas Haffner, Member of the Executive Board for Human Resources and Social Affairs at Porsche: "Our employees shape Porsche's success with their own personal dreams and perspectives. For young talent in particular, the opportunity to make a meaningful contribution is a decisive factor in choosing their employer. This is precisely where our new campaign comes in."
Innovative strength and team spirit
The campaign responds to the question of personal meaningfulness with a clear message: people who follow their dreams are in exactly the right place at Porsche. The basis for this is provided by Porsche's corporate culture, which is characterized by innovative strength and team spirit, among other things. With the campaign, Porsche wants to address all target groups relevant to the company: from trainees to production specialists to experts in the fields of software, IT or tech.
Starter package for the campaign
The new employer campaign was launched in Germany at the beginning of July. The international roll-out is scheduled for 2024. The sports car manufacturer is placing content on various online and offline channels. The campaign's starter package can be found on the porsche.de/traumjob website, which will be enriched with additional target-group-specific content and formats as the campaign progresses. In a video, portrayed people form a colorful mix of different specialist areas, age groups, training backgrounds and management levels.
