Polestar: First Space in the middle of Zurich 🎥
WHERE TO MEET The Swedish electro performance brand Polestar opens the first permanent Polestar Space at Sihlstrasse 9, in the heart of Zurich's city center, very close to Bahnhofstrasse.
The Polestar Space is more reminiscent of a gallery than a classic retail space. The minimalist, Scandinavian-influenced interior design clearly focuses on vehicle design. Customers are advised by commission-free Polestar specialists.
Design, sustainability and technologies
Sascha Heiniger, Managing Director Polestar Switzerland: "We are delighted to open our first Polestar Space in Switzerland. Here we can now make our consistent approach to design, sustainability and intuitive technologies even more tangible. In the future, the Space will also serve as a platform for an in-depth exchange on these topics."
Consulting, configuration, leasing or purchase
As a digital brand, Polestar focuses on a transparent experience where customers can handle everything online, from consultation and configuration to leasing or purchasing the all-electric Polestar 2. At the same time, Polestar Space now offers interested individuals the opportunity to get to know models in live action and learn more about the topic of electromobility.
For the opening, Polestar rolled out a special version of the Polestar 2 in Space that won't be seen again anytime soon: the Polestar 2 Arctic Circle.
Background: The Polestar 2 is one of the most powerful electric cars in its class.
Based on this model, Polestar engineers have gone one step further and they have developed a variant inspired by winter rally cars.
That model was developed by Polestar chassis chief engineer and award-winning rally driver Joakim Rydholm and is designed for maximum driving fun and agility on snow and ice.
The car is on display until April 11, 2022. Maybe the video will make you want to visit.
Good customer satisfaction rating
Sascha Heiniger: "With our approach of combining online sales with personal advice without sales pressure, we are strikingly changing the buying experience familiar from the traditional automotive world."
And with great success: in an internal evaluation of customer satisfaction, the Swiss team scored the most points in a European comparison.
First Polestar destination soon in Geneva
The next milestone for the Swedish performance brand in Switzerland will follow in a few weeks with the planned opening of the first Polestar destination in Geneva.
Polestar Destinations complement the Polestar Spaces brand experience and are located in larger out-of-town locations.
Tests in Bern, Lugano, Zug and Aubonne
Vehicle handovers and test drives will continue to take place at the Polestar Handover Center at Oetenbachgasse 1a in Zurich - about a three-minute walk from the Polestar Space.
With the test drive initiative "2 on Tour" there is the possibility to test the Polestar 2 in Bern, Lugano, Zug and Aubonne. Further locations will follow in the next few months.
