Audi Night in Zurich: Four rings for the five senses
It's served: At the Audi Night, celebrity chef Andreas Caminada and VIPs transformed the presentation of new Audi products into a journey with the four rings for all five senses.
For starters, a composition of zander, kohlrabi, peas and dill that melts deliciously in the mouth with a slight crunch. Accompanied by the Audi SQ6 Sportback E-Tron, which glides whisper-quietly into the room. Two works of art, one sense - listening. Accompanied by the enthusiasm of Liechtenstein's former ski racer Tina Weirather for e-mobility: "The silent glide is impressive every time." As impressive as this evening that Audi Switzerland presented to the guests: an innovative idea to combine models, culinary delights and emotions. There's no doubt about it: thanks to Audi Switzerland, those who attended will take home lasting experiences.
The Audi Night's fireworks of taste came from celebrity chef and Audi ambassador Andreas Caminada and would have been worth the trip to the JED event hall in Zurich-Schlieren even without the rest of the program. Caminada on the combination of automotive engineering and the art of cooking on this evening, which presented a "Selection of Masterpieces": "Audi stands for precision, quality and attitude - these are also core values in the kitchen." Like the culinary delights, the model fireworks appealed to all the senses. "We are currently undergoing the biggest model initiative in our history - and a cultural change," said Dieter Jermann, Head of the Swiss Audi brand. "The Audi Night shows how progress sounds, looks, feels - and tastes."
Among the prominent guests that evening were Rolf Michl, Managing Director of Audi Sport, and racing legend Tom Kristensen. They gave the audience insights into motorsport, the RS models, the Audi Exclusive customization program and Audi's entry into Formula 1. They had brought along the Audi R18 TDI Ultra, which became a popular selfie subject. No wonder: Tom Kristensen won the 12-hour race in Sebring (USA) with this vehicle in 2012. By the way: collectors of exclusive vehicles will be delighted to see the launch of "Audi Racing Legends" this summer: LMP and DTM cars can be purchased to drive on race tracks in private hands in future instead of being kept in the museum archive in Ingolstadt.
Throughout the pampering evening, there were five courses of pure indulgence and new items from the model range, always matching a sense. For example, dessert was all about smell - because smell is something very subtle, but nevertheless crucial, and needs to be finely tuned accordingly. For example in Andreas Caminada's rhubarb yogurt - or in the new Audi A6 Sportback E-Tron.
Why the new Audi A6 Sportback E-Tron? Fine-tuning the invisible but perceptible is not just about smell, but also about aerodynamics. Moni Islam, Head of Aerodynamics and Aeroacoustics Development at Audi, gave an insight into the finer points. "Every line is the result of hundreds of simulations and hours of testing. It's all about how a vehicle moves - as silently, efficiently and elegantly as possible," said Islam. Also because good aerodynamics play a role in determining range and noise levels. And Francesco D'Amore, Audi designer, showed the A6 Avant, which could be experienced live in Switzerland for the first time, and explained further details.
A high-caliber yet cosy, convivial evening with gourmet appeal. And anything but one of those usual car events: a real production. "This night showed how much Audi can move - beyond technology. What remains is a feeling. And an experience that will live on," says Dieter Jermann, Head of Brand Audi Switzerland. We can only agree with that.
