Nissan: Lesley, Carine and the Juke 🎥
TEAMWORK IS EVERYTHING In the run-up to International Women's Day on March 8, Nissan is celebrating two of its female designers. Both are partly responsible for the new Juke, which is also attracting a lot of attention in Switzerland. Lesley Busby and Carine Giachetti draw inspiration from the world around them in London. With over 30 years of experience between them, they let [...]
Lesley Busby and Carine Giachetti draw inspiration from the world around them in London.
With over 30 years of combined experience, Lesley Busby, Nissan color manager, and Carine Giachetti, Nissan color, material and finish designer, draw inspiration from the world around them to put the finishing touches on automobiles. The first generation Juke made big waves in the automotive world at launch.
With its beach-buggy look in a compact format, it was ideal for the city. Despite its polarizing looks, customers across Europe loved its rebellious charm and fresh approach to the small car segment.
Development with the customer
Now, with the introduction of the new Juke, the design department took on the challenge of further developing the unique look and taking personalization options to a new level.
Lesley Busby: "Customers' expectations of design have grown over the years. And with the development of new digital platforms, the world is moving closer and closer together - so information and also design trends are spreading in a very short time."
Color combinations as desired
With 21 color combinations for the body, roof and interior, customers can create their own personal model. This is made possible by the new N-Design package. In the interior, the designers paid particular attention to the soft-touch surfaces on the dashboard and door panels, as well as the colored applications of the optional Alcantara upholstery.
Carine Giachetti: "We are right in the heart of London with Nissan Design Europe, the birthplace of the first and second Juke. We are therefore close to local architecture, modern art and the latest fashions. All of these were inspirations for the new Juke."
Cooperation has great importance
The design process is constantly evolving, both emphasize.
Says Lesley Busby, "It encompasses insights from different areas of the company - from engineering and purchasing to product planning and quality control. I'm proud of the collaboration within the company."
Carine Giachetti: "For the new Juke, we not only collaborated with Nissan Technical Centre Europe and our colleagues in Japan, but we were also able to draw influence from the huge design and art scene in London. A great testament to the creativity and diversity of the team."
