Cadillac: course set for the future
The Detroit-based automaker is gearing up for new challenges. With two brand new vehicles, the brand, which also has a great tradition in Switzerland, wants to reposition itself. The signs are good. Cadillac - for many, the epitome of large and extravagant cult cars from America. The fact that a lot has recently happened behind the scenes of the brand [...]
Cadillac - for many, the epitome of large and extravagant cult cars from America. Few people know that a lot has recently happened behind the scenes at the brand. The headquarters have been relocated from Detroit to New York, the activities in Europe are managed by a new and innovative team from Zurich, and there have also been some changes to the vehicle range.
The year 2016 heralds the start of product expansion at Cadillac - with not one but two brand-new vehicles. As the new flagships, the CT6 is set to set new standards in the premium segment with advanced technologies and modern design. In the crossover segment, meanwhile, the XT5 provides driving pleasure with its innovative technology and design.
"From now on, this optimistic, sophisticated and at the same time expressive concept will be at the heart of our brand message," explains Uwe Ellinghaus, Chief Marketing Officer at Cadillac. "Our brand-new models, the CT6 and the XT5, are emblematic of this concept and our new direction," Uwe Ellinghaus continues.
Both the CT6 and the XT5 will be available in Europe from September 5, 2016.
www.cadillac.ch
Photos: Cadillac
