ACS: Safety campaign for the elderly
In 20 years' time, there will be 60 percent more older people on Swiss roads than there are today. The ACS campaign "Routinier - Fahren mit Weitblick", supported by the Road Safety Fund and other partners, motivates drivers to remain safe and experienced on the roads in the future. Mobility means freedom, independence and quality of life for every generation. [...]
Mobility means freedom, independence and quality of life for every generation. The number of over-65s driving cars, motorcycles and bicycles will increase over the next 20 years. On the one hand, because more and more people are getting older. Secondly, because more and more women have a driving license. In addition, the 55 plus generation is affluent and adventurous. For example, they will fulfill a long-cherished wish, such as buying a motorcycle.
Live events at trade fairs and exhibitions
The campaign has the following objectives: It raises awareness among drivers aged 55 and over to contribute to their own long-term road safety, shows them how to remain experienced and safe, encourages them to carry out individual self-assessments of their driving skills with practical tests at events, motivates them to practice driving and refresh their knowledge with preventive measures, solutions, tests, training and advice. The live events take place at regional trade fairs, in shopping centers or at trade exhibitions. Information on dates and locations can be found on the Internet or by calling 031 328 31 33.
www.routinier.ch
Photo: Archive
